{"id":10026,"date":"2025-07-01T18:26:37","date_gmt":"2025-07-01T16:26:37","guid":{"rendered":"https:\/\/www.urgesarchitettura.com\/?post_type=project&#038;p=10026"},"modified":"2026-03-30T12:01:43","modified_gmt":"2026-03-30T10:01:43","slug":"confagricoltura-pavilion","status":"publish","type":"project","link":"https:\/\/www.urgesarchitettura.com\/en\/project\/confagricoltura-pavilion\/","title":{"rendered":"Confagricoltura Pavilion"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/h3>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Confagricoltura Pavilion \u2013 Euroflora 2025<\/h1>\n<\/div><\/div><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf0a3<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>BEST GROUP PARTICIPATION<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>The project for the <a href=\"https:\/\/www.confagricoltura.it\/ita\/\" target=\"_blank\" rel=\"noopener\">Confagricoltura<\/a> Pavilion is based on the fundamental concept of agriculture as a means of promoting territories, their produce, and the invaluable wealth of ancient and modern knowledge that underpins this activity.<\/p>\n<p>The space is conceived as an all-round sensory experience, stimulating all the senses through continuous interaction. The project is inspired by two strongly characterised figures that can simultaneously reflect profound meanings, produce iconic images and orient the layout of the pavilion. These are the Nest and the Dry Wall.  <\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>DETAILS<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Status<\/strong>: Completed<\/p>\n<p><strong>Customer<\/strong>: Confagricoltura<\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, D. Maggioni, M. Vigan\u00f2<\/p>\n<p><strong>Location:<\/strong> Genova (Liguria \u2013 Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>GALLERY<\/h2>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_slider_auto et_slider_speed_3500 et_pb_module lwp-arrow-color\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_verde.jpg\" title=\"Confagricoltura_pianta_verde\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_verde.jpg\" alt=\"\" class=\"wp-image-10013\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_verde.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_verde-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_verde-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_verde-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_6.jpg\" title=\"Confagricoltura_6\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_6.jpg\" alt=\"\" class=\"wp-image-10003\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_6.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_6-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_6-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_6-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_3.jpg\" title=\"Confagricoltura_3\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_3.jpg\" alt=\"\" class=\"wp-image-9997\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_3.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_3-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_3-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_3-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_1.jpg\" title=\"Confagricoltura_1\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_1.jpg\" alt=\"\" class=\"wp-image-9993\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_1.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_1-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_1-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_.jpg\" title=\"Confagricoltura_\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_.jpg\" alt=\"\" class=\"wp-image-9991\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_2.jpg\" title=\"Confagricoltura_pianta_2\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_2.jpg\" alt=\"\" class=\"wp-image-10011\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_2.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_2-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_2-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_2-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_1.jpg\" title=\"Confagricoltura_pianta_1\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_1.jpg\" alt=\"\" class=\"wp-image-10009\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_1.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_1-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_1-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_pianta_1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_render.jpg\" title=\"Confagricoltura_render\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_render.jpg\" alt=\"\" class=\"wp-image-10015\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_render.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_render-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_render-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Confagricoltura_render-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Description<\/h2>\n<p>The pavilion is designed as an interactive landscape where nature and culture coexist in harmony. The project aims to celebrate territories, their produce, and the invaluable store of ancient and modern knowledge on which agriculture is based. <\/p>\n<p>The idea is to create an inclusive form of agriculture that is open and understood as a shared experience. It is a modelling tool for the iconic Ligurian, Italian and Mediterranean landscapes. This modelling is attentive and sensitive to the earth, resulting from a continuous dialogue between humans and nature. <\/p>\n<p>The space of the Confagricoltura Pavilion is divided into two parts, because two are the key concepts from which the design reflection started: the Nest and the Drywall.<\/p>\n<p>Il Nido \u00e8 il simbolo della natura che accoglie, luogo di crescita e di tutela, protegge senza essere impermeabile alle sollecitazioni esterne. Riflette l\u2019idea di un gruppo aperto che si costruisce nel tempo sapendosi adattare alle condizioni al contorno. Questo spazio definito architettonicamente da una struttura in legno a maglia \u201caperta\u201d ospita una sala riunioni ed eventi per i consociati e gli sponsor di Confagricoltura, e contemporaneamente evolve in un lungo bancone per la somministrazione di prodotti tipici. Al termine del movimento sinuoso della struttura si inserisce un ledwall per la condivisione di contenuti.   <\/p>\n<p>The Nest is a symbol of nature that welcomes and nurtures growth, providing protection without being impervious to external stresses. It reflects the concept of an open community that develops over time by adapting to its surroundings. This architecturally defined space, characterised by an open knitted wooden structure, houses a meeting and events room for Confagricoltura members and sponsors. At the same time, it evolves into a long counter for serving typical products. At the end of the structure's sinuous movement is a LED wall for sharing content.   <\/p>\n<p>They chose to use rice husk blocks as a construction solution. These blocks are a sustainable and environmentally friendly material that is increasingly being used in green building projects.<\/p>\n<p>This arrangement will create a series of interconnected open spaces, separated by rice husk walls of different heights. These walls can serve as seating for visitors and as containers for flowers and plants.<\/p>\n<p>All of the green equipment in the Confagricoltura pavilion was provided by members of the association who have been involved with the organisation for a long time.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Status<\/strong>: Completed<\/p>\n<p><strong style=\"font-size: 18px;\">Customer<\/strong><span style=\"font-size: 18px;\">: Confagricoltura<\/span><\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, D. Maggioni, M. Vigan\u00f2<\/p>\n<p><strong>Location:<\/strong> Genova (Liguria \u2013 Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module\" href=\"https:\/\/www.urgesarchitettura.com\/progetti\/\">ALL PROJECTS <\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":10003,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[44],"project_tag":[],"class_list":["post-10026","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-events-and-trade-fairs"],"_links":{"self":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/comments?post=10026"}],"version-history":[{"count":19,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10026\/revisions"}],"predecessor-version":[{"id":11842,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10026\/revisions\/11842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media\/10003"}],"wp:attachment":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media?parent=10026"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_category?post=10026"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_tag?post=10026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}