{"id":10081,"date":"2025-07-01T18:28:26","date_gmt":"2025-07-01T16:28:26","guid":{"rendered":"https:\/\/www.urgesarchitettura.com\/?post_type=project&#038;p=10081"},"modified":"2026-03-30T12:01:38","modified_gmt":"2026-03-30T10:01:38","slug":"liguria-pavilion-jean-nouvel-pavilion","status":"publish","type":"project","link":"https:\/\/www.urgesarchitettura.com\/en\/project\/liguria-pavilion-jean-nouvel-pavilion\/","title":{"rendered":"Liguria Pavilion &#8211; Jean Nouvel Pavilion"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/h3>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Padiglione Liguria \u2013 JEAN NOUVEL PAVILION\u2013 Euroflora 2025<\/h1>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>The Liguria region will be taking part in Euroflora 2025 with two installations. The first is located at the start of the exhibition route on Piazzale Kennedy and spans approximately 1,300 square metres. The second is situated on the first floor of the Jean Nouvel Pavilion and spans approximately 300 square metres. <\/p>\n<p>Both installations aim to promote the region's typical products and encourage tourism. Drawing inspiration from Ligurian villages, the installations will focus particularly on flowering and aromatic plants, as well as cut flowers. <\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>DETAILS<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Status<\/strong>: Completed<\/p>\n<p><strong>Customer<\/strong>: Liguria International Scpa<\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, J. Tua, E. Costa<\/p>\n<p><strong>Location:<\/strong> Genova (Liguria \u2013 Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>GALLERY<\/h2>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_slider_auto et_slider_speed_3500 et_pb_module lwp-arrow-color\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_2.jpg\" title=\"Liguria-interna_2\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_2.jpg\" alt=\"\" class=\"wp-image-10066\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_2.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_2-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_2-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_2-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_1.jpg\" title=\"Liguria-interna_1\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_1.jpg\" alt=\"\" class=\"wp-image-10064\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_1.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_1-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_1-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_4.jpg\" title=\"Liguria-interna_4\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_4.jpg\" alt=\"\" class=\"wp-image-10070\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_4.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_4-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_4-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_4-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_3.jpg\" title=\"Liguria-interna_3\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_3.jpg\" alt=\"\" class=\"wp-image-10068\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_3.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_3-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_3-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Liguria-interna_3-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Description<\/h2>\n<p>The Liguria Pavilion, located on the first floor of the Jean Nouvel Pavilion, is a space designed for displaying cut flowers and floral arrangements. To establish a dialogue with the outdoor space, a Ligurian village has been recreated, which is not only evoked through scenography, but is also inhabitable and traversable. Six small houses of different shapes and sizes, characterised by colour schemes developed with the florists and period furnishings, are intended to complement the floral arrangements in the competition.  <\/p>\n<p>There is a tavern with wine barrels, a greengrocer's with fruit crates, a shipwright's with a traditional Ligurian gozzo boat, an overhanging pergola, a wine cellar containing tools, a bench and bicycles.<\/p>\n<p>In the centre, a modular table made from fruit crates defines the space and houses pots for cut flowers, including some developed by a team of hybridisers.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Status<\/strong>: Completed<\/p>\n<p><strong style=\"font-size: 18px;\">Customer<\/strong><span style=\"font-size: 18px;\">: Liguria International Scpa<\/span><\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, J. Tua, E. Costa<\/p>\n<p><strong>Location:<\/strong> Genova (Liguria \u2013 Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module\" href=\"https:\/\/www.urgesarchitettura.com\/progetti\/\">ALL PROJECTS <\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":10066,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[44],"project_tag":[],"class_list":["post-10081","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-events-and-trade-fairs"],"_links":{"self":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/comments?post=10081"}],"version-history":[{"count":14,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10081\/revisions"}],"predecessor-version":[{"id":11838,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10081\/revisions\/11838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media\/10066"}],"wp:attachment":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media?parent=10081"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_category?post=10081"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_tag?post=10081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}