{"id":10677,"date":"2025-10-20T14:06:03","date_gmt":"2025-10-20T12:06:03","guid":{"rendered":"https:\/\/www.urgesarchitettura.com\/project\/the-transparency-of-the-soil\/"},"modified":"2026-03-30T12:01:33","modified_gmt":"2026-03-30T10:01:33","slug":"the-transparency-of-the-soil","status":"publish","type":"project","link":"https:\/\/www.urgesarchitettura.com\/en\/project\/the-transparency-of-the-soil\/","title":{"rendered":"The transparency of the soil"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/h3>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>The transparency of the soil at GreenItaly <\/h1>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>This site-specific installation was created for the first edition of the GreenItaly fair in Parma, where it hosted the Villegiardini space.<\/p>\n<p>'The Transparency of the Soil' invites reflection on stratification as a common principle in art, landscape and nature. In this space, construction becomes landscape. Textures dissolve in a play of thresholds and reflections, suggesting rather than showing. Light filters between solids and voids like a breath.  <\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Details<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Status<\/strong>: Completed<strong><\/strong><\/p>\n<p><strong>Client:<\/strong> Athena Pubblicit\u00e0 Srl<\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini<\/p>\n<p><strong>Location:<\/strong> Parma (Emilia Romagna - Italia)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>GALLERY<\/h2>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_slider_auto et_slider_speed_3500 et_pb_module lwp-arrow-color\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-1.jpg\" title=\"GreenItaly-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-1.jpg\" alt=\"\" class=\"wp-image-10623\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-1.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-1-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-2.jpg\" title=\"GreenItaly-2\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-2.jpg\" alt=\"\" class=\"wp-image-10625\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-2.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-2-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-3.jpg\" title=\"GreenItaly-3\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-3.jpg\" alt=\"\" class=\"wp-image-10627\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-3.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-3-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-1.jpg\" title=\"GreenItaly-Design-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-1.jpg\" alt=\"\" class=\"wp-image-10668\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-1.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-1-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-2.jpg\" title=\"GreenItaly-Design-2\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-2.jpg\" alt=\"\" class=\"wp-image-10670\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-2.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-2-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Design-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-1.jpg\" title=\"GreenItaly-Render-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-1.jpg\" alt=\"\" class=\"wp-image-10672\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-1.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-1-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-2.jpg\" title=\"GreenItaly-Render-2\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-2.jpg\" alt=\"\" class=\"wp-image-10674\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-2.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-2-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/10\/GreenItaly-Render-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Description<\/h2>\n<p>'The Transparency of the Soil' is an installation that invites reflection on the concept of stratification in art, landscapes and nature.<\/p>\n<p>The project intertwines two concepts of transparency: artistic transparency, which compresses depth and complexity into a layered plane of overlapping planes; and the transparency of the landscape, which is a living quality of the soil that becomes a tactile image. Here, the visible surface refers to an essential but hidden depth of roots, relationships, and continuous exchanges between human work and nature. Both dimensions allude to a process of continuous modification that develops over time, combining the sense of touch with sight. <\/p>\n<p>In this installation, depth takes the form of transparent ground. It is not just a surface to be traversed; it is a fertile thickness that offers a glimpse of what would normally remain hidden.<\/p>\n<p>The building becomes landscape around this space. The textures dissolve into a play of thresholds and reflections, suggesting rather than showing, and allowing light to filter through solids and voids like a breath. Inside, plant material is arranged in interacting layers: the horizontal layer houses plants linked to the territory; the vertical layer sees soil bend and rise to give the ground shape; and the deepest layer reveals roots and stratifications as a visible part of an invisible world and the almost-foundation of what we see.  <\/p>\n<p>'The transparency of the soil' is a poetic and narrative device: a living material that not only supports the surface, but also invites us to look deep down, where art and nature converge.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Status:<\/strong> Completed<\/p>\n<p><strong>Client:<\/strong> Athena Pubblicit\u00e0 Srl<\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini<\/p>\n<p><strong>Locations:<\/strong> Parma (Emilia Romagna \u2013 Italia)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module\" href=\"https:\/\/www.urgesarchitettura.com\/progetti\/\">ALL PROJECTS <\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":10623,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[44],"project_tag":[],"class_list":["post-10677","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-events-and-trade-fairs"],"_links":{"self":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/comments?post=10677"}],"version-history":[{"count":12,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10677\/revisions"}],"predecessor-version":[{"id":11826,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10677\/revisions\/11826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media\/10623"}],"wp:attachment":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media?parent=10677"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_category?post=10677"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_tag?post=10677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}