{"id":10763,"date":"2025-11-03T09:32:54","date_gmt":"2025-11-03T08:32:54","guid":{"rendered":"https:\/\/www.urgesarchitettura.com\/?post_type=project&#038;p=10763"},"modified":"2026-03-30T12:01:33","modified_gmt":"2026-03-30T10:01:33","slug":"urban-regeneration-of-the-san-paolo-district","status":"publish","type":"project","link":"https:\/\/www.urgesarchitettura.com\/en\/project\/urban-regeneration-of-the-san-paolo-district\/","title":{"rendered":"Urban regeneration of the San Paolo district"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/h3>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Urban regeneration of the San Paolo district of Martina Franca<\/h1>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>This is an urban regeneration project for the Contrada San Paolo district of Martina Franca. It is driven by a desire to improve the area's urban and architectural quality by providing communal spaces.<\/p>\n<p><span style=\"font-size: 18px;\">The square in front of the church, which was once a busy thoroughfare, is being transformed into a multifunctional space characterised by large steps on the sides that divide the area vertically. Distinctive paving will be created using local stone, and trees will be planted to mitigate the heat island effect. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>DETAILS<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Status:<\/strong> Architecture Competition<\/p>\n<p><strong>Client: <\/strong>Municipality of Martina Franca<\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, E. Costa, A. Lipovica, M. Vigan\u00f2<\/p>\n<p><strong>Location:<\/strong> Martina Franca (Taranto - Apulia - Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Public spaces<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>GALLERY<\/h2>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_slider_auto et_slider_speed_3500 et_pb_module lwp-arrow-color\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_1.jpg\" title=\"martina franca_1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_1.jpg\" alt=\"\" class=\"wp-image-10749\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_1.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_1-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_2.jpg\" title=\"martina franca_2\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_2.jpg\" alt=\"\" class=\"wp-image-10751\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_2.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_2-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_3.jpg\" title=\"martina franca_3\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_3.jpg\" alt=\"\" class=\"wp-image-10753\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_3.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_3-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_4.jpg\" title=\"martina franca_4\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_4.jpg\" alt=\"\" class=\"wp-image-10755\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_4.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_4-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_4-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_5.jpg\" title=\"martina franca_5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_5.jpg\" alt=\"\" class=\"wp-image-10757\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_5.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_5-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_5-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_6.jpg\" title=\"martina franca_6\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_6.jpg\" alt=\"\" class=\"wp-image-10759\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_6.jpg 1024w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_6-980x654.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/11\/martina-franca_6-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Description<\/h2>\n<p>The Contrada di San Paolo district of Martina Franca is a suburban area situated between the city centre and the surrounding countryside. Despite having services such as schools, pharmacies, post offices and churches, the area lacks a central hub. The project proposal aims to improve the area's urban and architectural quality by providing communal spaces, enhancing the beauty of the settlement while preserving the landscape. In the project, the square in front of the church is transformed from a simple road junction into a proper square. This will be a place for people to enjoy, enhancing the civic significance and urban quality of public services. To delimit the space, the square's sides were closed off with two rows of steps.     <\/p>\n<p>The new square has a clear and simple layout: the side steps divide the space vertically, while the decorative paving provides a distinctive identification of the location. The floor is decorated using local stone (carparo and mazzaro) and marble to enhance the beauty of the area. The addition of greenery helps to mask the steps. This can help control the temperature during the hottest months of the year, limiting the heat island effect throughout the neighbourhood.  <\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Status:<\/strong> Architecture Competition<\/p>\n<p><strong>Client: <\/strong>Municipality of Martina Franca<\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, E. Costa, A. Lipovica, M. Vigan\u00f2<\/p>\n<p><strong>Location:<\/strong> Martina Franca (Taranto - Apulia - Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Public spaces<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module\" href=\"https:\/\/www.urgesarchitettura.com\/progetti\/\">ALL PROJECTS <\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":10749,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[45],"project_tag":[],"class_list":["post-10763","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-public-spaces"],"_links":{"self":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/comments?post=10763"}],"version-history":[{"count":12,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10763\/revisions"}],"predecessor-version":[{"id":11824,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/10763\/revisions\/11824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media\/10749"}],"wp:attachment":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media?parent=10763"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_category?post=10763"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_tag?post=10763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}