{"id":9437,"date":"2025-02-12T09:05:52","date_gmt":"2025-02-12T08:05:52","guid":{"rendered":"https:\/\/www.urgesarchitettura.com\/project\/euroflora-2025\/"},"modified":"2026-03-30T12:01:49","modified_gmt":"2026-03-30T10:01:49","slug":"euroflora-2025","status":"publish","type":"project","link":"https:\/\/www.urgesarchitettura.com\/en\/project\/euroflora-2025\/","title":{"rendered":"Euroflora 2025"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/h3>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>EUROFLORA 2025 PROJECT DEVELOPMENT IN GENOA <\/h1>\n<\/div><\/div><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf0a3<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>1st PRIZE<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Following the architectural competition announced by Porto Antico di Genova Spa, Urges won the general design of Euroflora 2025. A large-scale installation that will try to interpret the concept of reappropriation of green space in the urban context. The project is signed by architect Matteo Fraschini.  <\/p>\n<p>The study underlying the design contributed to the creation of a narrative path that will unfold through a dialogue with art and the involvement of all the senses.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>DETAILS<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Status<\/strong>: Completed<\/p>\n<p><strong>Customer<\/strong>: Porto Antico di Genova Spa<\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, E. Ivanova, S. Novarese, M. Vigan\u00f2, E. Costa<\/p>\n<p><strong>Location:<\/strong> Genova (Liguria \u2013 Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>GALLERY<\/h2>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_slider_auto et_slider_speed_3500 et_pb_module lwp-arrow-color\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_design.jpg\" title=\"Euroflora25_design\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_design.jpg\" alt=\"Euroflora25_design\" class=\"wp-image-8811\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_design.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_design-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_design-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_design-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Ingresso.jpg\" title=\"Euroflora25_color_Ingresso\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Ingresso.jpg\" alt=\"Euroflora25_color_Ingresso\" class=\"wp-image-8805\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Ingresso.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Ingresso-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Ingresso-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Ingresso-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Kennedy.jpg\" title=\"Euroflora25_color_Kennedy\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Kennedy.jpg\" alt=\"Euroflora25_color_Kennedy\" class=\"wp-image-8807\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Kennedy.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Kennedy-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Kennedy-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_Kennedy-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_PadBlu.jpg\" title=\"Euroflora25_color_PadBlu\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_PadBlu.jpg\" alt=\"Euroflora25_color_PadBlu\" class=\"wp-image-8809\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_PadBlu.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_PadBlu-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_PadBlu-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_color_PadBlu-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Ponte.jpg\" title=\"Euroflora25_Ponte\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Ponte.jpg\" alt=\"\" class=\"wp-image-9135\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Ponte.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Ponte-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Ponte-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Ponte-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_OrigamiTendostruttura.jpg\" title=\"Euroflora25_render_OrigamiTendostruttura\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_OrigamiTendostruttura.jpg\" alt=\"Euroflora25_render_OrigamiTendostruttura\" class=\"wp-image-8815\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_OrigamiTendostruttura.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_OrigamiTendostruttura-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_OrigamiTendostruttura-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_OrigamiTendostruttura-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-strelitzia-1.jpg\" title=\"Euroflora25_Origami-strelitzia\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-strelitzia-1.jpg\" alt=\"Euroflora25_Origami-strelitzia\" class=\"wp-image-9142\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-strelitzia-1.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-strelitzia-1-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-strelitzia-1-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-strelitzia-1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_PadBlu.jpg\" title=\"Euroflora25_render_PadBlu\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_PadBlu.jpg\" alt=\"Euroflora25_render_PadBlu\" class=\"wp-image-8817\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_PadBlu.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_PadBlu-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_PadBlu-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_PadBlu-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_8\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-rete.jpg\" title=\"Euroflora25_Origami-rete\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-rete.jpg\" alt=\"\" class=\"wp-image-9129\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-rete.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-rete-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-rete-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Origami-rete-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_9\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Kennedy.jpg\" title=\"Euroflora25_render_Kennedy\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Kennedy.jpg\" alt=\"Euroflora25_render_Kennedy\" class=\"wp-image-8813\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Kennedy.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Kennedy-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Kennedy-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Kennedy-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_10\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Arena.jpg\" title=\"Euroflora25_Arena\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Arena.jpg\" alt=\"\" class=\"wp-image-9123\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Arena.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Arena-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Arena-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Arena-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_11\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Mirador.jpg\" title=\"Euroflora25_Mirador\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Mirador.jpg\" alt=\"\" class=\"wp-image-9127\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Mirador.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Mirador-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Mirador-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Mirador-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_12\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Palasport.jpg\" title=\"Euroflora25_render_Palasport\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Palasport.jpg\" alt=\"Euroflora25\" class=\"wp-image-8819\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Palasport.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Palasport-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Palasport-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/02\/Euroflora25_render_Palasport-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_13\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Palasport.jpg\" title=\"Euroflora25_Palasport\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Palasport.jpg\" alt=\"\" class=\"wp-image-9133\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Palasport.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Palasport-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Palasport-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_Palasport-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_14\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_color_Isole.jpg\" title=\"Euroflora25_color_Isole\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_color_Isole.jpg\" alt=\"Euroflora25_color_Isole\" class=\"wp-image-9125\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_color_Isole.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_color_Isole-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_color_Isole-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/05\/Euroflora25_color_Isole-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Description<\/h2>\n<p>The 13th edition of Euroflora, an international exhibition of plants and flowers recognized by AIPH-International Association of Horticultural Producers, scheduled from April 24 to May 4, 2025, sees the event return to its historic location, in a completely new guise. Euroflora returns to the former fairgrounds, now the subject of a major urban regeneration project designed by architect Renzo Piano: the new Waterfront di Levante. <\/p>\n<p>After winning first prize in the 2022 architecture competition, Urges oversaw the general design of the event and the artistic direction of the installations in the person of architect Matteo Fraschini.<\/p>\n<p>The study underlying the design contributed to the creation of a narrative path that will unfold through a dialogue with art and the involvement of all the senses. Some highly symbolic elements have been chosen, such as Burri's Cretto or Pollock's dripping, which can be traced back to the artistic identity of great Contemporary Masters. Some elements of the installation will draw attention to urgent issues: water scarcity, contamination between natural and anthropized landscapes, need for a new lightness and naturalness. <\/p>\n<p>Part of the event will be installations and spaces to be experienced, specifically designed for the public, which will act as Landmarks and accompany the visitors' journey through the scenography of the event.<\/p>\n<p>An ambitious project that intends to reaffirm the importance of soil as the first reference of human action on Earth, the element we inhabit and that brings together water and sky. Whose materiality makes it a living resource, moldable and capable of surprising. An element to be experienced through sight and touch. The soil is seen as a thick worked surface and a meeting point between the natural and the artificial, a union between the work of nature and man.   <\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Status<\/strong>: Completed<\/p>\n<p><strong style=\"font-size: 18px;\">Customer<\/strong><span style=\"font-size: 18px;\">: Porto Antico di Genova Spa<\/span><\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, E. Ivanova, S. Novarese, M. Vigan\u00f2, E. Costa<\/p>\n<p><strong>Location:<\/strong> Genova (Liguria \u2013 Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module\" href=\"https:\/\/www.urgesarchitettura.com\/progetti\/\">ALL PROJECTS <\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8813,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[44],"project_tag":[],"class_list":["post-9437","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-events-and-trade-fairs"],"_links":{"self":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/9437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/comments?post=9437"}],"version-history":[{"count":16,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/9437\/revisions"}],"predecessor-version":[{"id":11855,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/9437\/revisions\/11855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media\/8813"}],"wp:attachment":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media?parent=9437"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_category?post=9437"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_tag?post=9437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}