{"id":9885,"date":"2025-07-01T18:22:10","date_gmt":"2025-07-01T16:22:10","guid":{"rendered":"https:\/\/www.urgesarchitettura.com\/?post_type=project&#038;p=9885"},"modified":"2026-03-30T12:01:47","modified_gmt":"2026-03-30T10:01:47","slug":"arenas","status":"publish","type":"project","link":"https:\/\/www.urgesarchitettura.com\/en\/project\/arenas\/","title":{"rendered":"Arenas"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_pb_equal_columns et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/h3>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Arenas for sharing skills and passions.<\/h1>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Designed as a public space to showcase the talents and interests of those involved in Euroflora, the Arenas were a great success with visitors and provided the perfect setting for the event's varied programme.<\/p>\n<p>Four structures have been designed and built in an environmentally friendly way using industrial pallets for the seating. At the end of the event, these structures can be completely rebuilt or the components can be used in the traditional way, giving them a new lease of life. <\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>DETAILS<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Status<\/strong>: Completed<\/p>\n<p><strong>Customer<\/strong>: Porto Antico di Genova Spa<\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, A. Triulzi, S. Novarese, M. Vigan\u00f2<\/p>\n<p><strong>Location:<\/strong> Genova (Liguria \u2013 Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>GALLERY<\/h2>\n<\/div><\/div><div class=\"et_pb_gallery_0 et_pb_gallery et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth clearfix et_slider_auto et_slider_speed_3500 et_pb_module lwp-arrow-color\" data-auto-rotate=\"off\" data-auto-rotate-speed=\"\"><div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_gallery_item_0_0\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_2.jpg\" title=\"Arena_Lecc_2\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_2.jpg\" alt=\"\" class=\"wp-image-9875\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_2.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_2-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_2-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_2-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_1\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design.jpg\" title=\"Arena_coperta_design\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design.jpg\" alt=\"\" class=\"wp-image-9867\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_2\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design_1.jpg\" title=\"Arena_coperta_design_1\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design_1.jpg\" alt=\"\" class=\"wp-image-9869\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design_1.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design_1-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design_1-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_coperta_design_1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_3\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_1.jpg\" title=\"Arena_Lecc_1\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_1.jpg\" alt=\"Arena_Lecc_1\" class=\"wp-image-9865\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_1.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_1-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_1-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_4\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_4.jpg\" title=\"Arena_Lecc_4\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_4.jpg\" alt=\"\" class=\"wp-image-9879\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_4.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_4-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_4-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Lecc_4-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_5\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Tam.jpg\" title=\"Arena_Tam\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Tam.jpg\" alt=\"\" class=\"wp-image-9873\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Tam.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Tam-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Tam-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Tam-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_6\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Rov_1.jpg\" title=\"Arena_Rov_1\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Rov_1.jpg\" alt=\"\" class=\"wp-image-9877\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Rov_1.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Rov_1-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Rov_1-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_Rov_1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><div class=\"et_pb_gallery_item et_pb_gallery_item_0_7\"><div class=\"et_pb_gallery_image landscape\" data-per_page=\"4\"><a href=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_scoperta_design.jpg\" title=\"Arena_scoperta_design\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_scoperta_design.jpg\" alt=\"\" class=\"wp-image-9871\" title=\"\" srcset=\"https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_scoperta_design.jpg 1920w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_scoperta_design-1280x720.jpg 1280w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_scoperta_design-980x551.jpg 980w, https:\/\/www.urgesarchitettura.com\/wp-content\/uploads\/2025\/07\/Arena_scoperta_design-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span class=\"et_overlay\" data-icon=\"\" data-icon-tablet=\"\" data-icon-phone=\"\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Description<\/h2>\n<p>In the context of Euroflora 2025, where the central theme is greenery, the need was felt to create spaces exclusively for sharing knowledge, experience, skills and passions during the definition of the general masterplan. These spaces had to be public and shared, and not linked to any particular brand or exhibitor. <\/p>\n<p>Four structures have been built along the Euroflora route and are specifically designed to host talks and events for a wide range of audiences. They are named after the material they are made of: wood. These are the Holm Oak Arena in the centre of Piazzale Kennedy, the Olive Tree Arena under the Marquee in the Marina, the Oak Arena on the ground floor of the Nouvel Pavilion and the Tamerice Arena on the upper floor, which is devoted to demonstrations by master florists, flower designers and bonsai schools.  <\/p>\n<p>Conceived and built using EPAL pallets arranged in concentric circles to resemble an arena or amphitheatre from years gone by, the Arenas stole the show. They hosted major events, from ribbon-cutting ceremonies to meetings with renowned scientists, as well as high-tech demonstrations and workshops for children.<\/p>\n<p>The most interesting of the realisations is the Leccio Arena, which features a shaded roof made from natural materials. The supporting elements are arranged in a way that gives the roof a variable cross-section, making it look like it is opening up like a flower. <\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Status<\/strong>: Completed<\/p>\n<p><strong style=\"font-size: 18px;\">Customer<\/strong><span style=\"font-size: 18px;\">: Porto Antico di Genova Spa<\/span><\/p>\n<p><strong>Design team:<\/strong> M. Valagussa, M. Fraschini, A. Triulzi, S. Novarese, M. Vigan\u00f2<\/p>\n<p><strong>Location:<\/strong> Genova (Liguria \u2013 Italy)<\/p>\n<p><strong>Scope:<\/strong> Public<\/p>\n<p><strong>Sector:<\/strong> Events and Trade Fairs<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_block_module\" href=\"https:\/\/www.urgesarchitettura.com\/progetti\/\">ALL PROJECTS <\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":9865,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[44],"project_tag":[],"class_list":["post-9885","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-events-and-trade-fairs"],"_links":{"self":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/9885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/comments?post=9885"}],"version-history":[{"count":20,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/9885\/revisions"}],"predecessor-version":[{"id":11850,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project\/9885\/revisions\/11850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media\/9865"}],"wp:attachment":[{"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/media?parent=9885"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_category?post=9885"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.urgesarchitettura.com\/en\/wp-json\/wp\/v2\/project_tag?post=9885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}