Arenas for sharing skills and passions.

Description

In the context of Euroflora 2025, where the central theme is greenery, the need was felt to create spaces exclusively for sharing knowledge, experience, skills and passions during the definition of the general masterplan. These spaces had to be public and shared, and not linked to any particular brand or exhibitor.

Four structures have been built along the Euroflora route and are specifically designed to host talks and events for a wide range of audiences. They are named after the material they are made of: wood. These are the Holm Oak Arena in the centre of Piazzale Kennedy, the Olive Tree Arena under the Marquee in the Marina, the Oak Arena on the ground floor of the Nouvel Pavilion and the Tamerice Arena on the upper floor, which is devoted to demonstrations by master florists, flower designers and bonsai schools.

Conceived and built using EPAL pallets arranged in concentric circles to resemble an arena or amphitheatre from years gone by, the Arenas stole the show. They hosted major events, from ribbon-cutting ceremonies to meetings with renowned scientists, as well as high-tech demonstrations and workshops for children.

The most interesting of the realisations is the Leccio Arena, which features a shaded roof made from natural materials. The supporting elements are arranged in a way that gives the roof a variable cross-section, making it look like it is opening up like a flower.