Padiglione Liguria – JEAN NOUVEL PAVILION– Euroflora 2025
The Liguria region will be taking part in Euroflora 2025 with two installations. The first is located at the start of the exhibition route on Piazzale Kennedy and spans approximately 1,300 square metres. The second is situated on the first floor of the Jean Nouvel Pavilion and spans approximately 300 square metres.
Both installations aim to promote the region’s typical products and encourage tourism. Drawing inspiration from Ligurian villages, the installations will focus particularly on flowering and aromatic plants, as well as cut flowers.
DETAILS
Status: Completed
Customer: Liguria International Scpa
Design team: M. Valagussa, M. Fraschini, J. Tua, E. Costa
Location: Genova (Liguria – Italy)
Scope: Public
Sector: Events and Trade Fairs
GALLERY
Description
The Liguria Pavilion, located on the first floor of the Jean Nouvel Pavilion, is a space designed for displaying cut flowers and floral arrangements. To establish a dialogue with the outdoor space, a Ligurian village has been recreated, which is not only evoked through scenography, but is also inhabitable and traversable. Six small houses of different shapes and sizes, characterised by colour schemes developed with the florists and period furnishings, are intended to complement the floral arrangements in the competition.
There is a tavern with wine barrels, a greengrocer’s with fruit crates, a shipwright’s with a traditional Ligurian gozzo boat, an overhanging pergola, a wine cellar containing tools, a bench and bicycles.
In the centre, a modular table made from fruit crates defines the space and houses pots for cut flowers, including some developed by a team of hybridisers.
Status: Completed
Customer: Liguria International Scpa
Design team: M. Valagussa, M. Fraschini, J. Tua, E. Costa
Location: Genova (Liguria – Italy)
Scope: Public
Sector: Events and Trade Fairs
