Origami: Iconic Landmarks of Euroflora 2025
Taking inspiration from three iconic images of Liguria, the Origami sculptures rise from the ground to guide Euroflora visitors along the exhibition route, creating a visual dialogue between the different set-up areas.
As the name suggests, these structures pay homage to an ancient Japanese practice. They are intended to present the concept of structured lightness in a simple way.
DETAILS
Status: Completed
Customer: Porto Antico di Genova Spa
Design team: M. Valagussa, M. Fraschini, G. Noseda Pedraglio, S. Novarese
Location: Genova (Liguria – Italy)
Scope: Public
Sector: Events and Trade Fairs
GALLERY
Description
Origami is a clear and ‘iconic’ image with predominantly visual value, capable of occupying its own space and acquiring a tactile dimension through continuous modification and interaction with the user. The sheet of paper from which origami originates is a material that is, by definition, light and thin and devoid of any structural characteristics. The fold is an artificial process that brings previously distant surfaces closer together and gives that light material its own spatial form. In this project, this strategy was interpreted as a gradual transition from the mass of the ground to the lightness of the air, with the green elements transposed onto an elegant, skyward-pointing structure.
As they make their way around Euroflora, visitors will encounter three structures called ‘Origami’, which pay homage to the famous Japanese art form. These structures serve to accompany the exhibition narrative through a visual dialogue between the different set-up areas. In the context of Euroflora, origami embodies the concept of the earth becoming an image: transparent and as light as a sheet of paper. In this sense, it can be associated with the Italian, Mediterranean and European landscapes, where man’s work has dialogued with nature for centuries, turning it into a figure.
Origami are inspired by three characteristic images of Liguria.
- Visitors will be welcomed at the entrance to Euroflora in Piazzale Kennedy by the Origami Vela, which symbolically connects Genoa with Euroflora and the sea.
- Under the marquee is the origami strelitzia, a flower with a unique, asymmetrical shape. Its “petals” fan out from horizontal to vertical in a crescendo.
- The Jean Nouvel Pavilion houses the Origami Net, which takes its shape from the water in which it is immersed, referencing fishing at sea. The net appears as a light, airy structure suspended between the sky and the sea.
These imposing structures reach heights of over 10 metres and are believed to be made up of isostatic triangles. Constructed from wooden beams of various sizes and back-welded mesh panels, they feature a drip-wing irrigation system. A.S.Ter provides the green set-up and maintenance.
Queste imponenti strutture raggiungono un’altezza di oltre 10 metri e si ritiene siano costituite da triangoli isostatici. Costruite con travi di legno di varie dimensioni e pannelli di rete elettrosaldata, sono dotate di un sistema di irrigazione a goccia. Aster si occupa della manutenzione del verde.
Status: Completed
Customer: Porto Antico di Genova Spa
Design team: M. Valagussa, M. Fraschini, G. Noseda Pedraglio, S. Novarese
Location: Genova (Liguria – Italy)
Scope: Public
Sector: Events and Trade Fairs